As the former vice president of marketing for TVA and president of Keiffer Energy and Management Consulting, Jim focuses on strategic planning, marketing and customer service, energy efficiency programs, and overall management consulting. At TVA, he was responsible for growing the Energy Right program and TVA’s Energy Services Co. He also served as general manager of the Middle Tennessee Customer Service District and general manager of customer strategy and support for TVA.
Before starting at TVA in 1997, Jim served as vice president of marketing, vice president of supply and vice president of human resources for subsidiaries of CNG, a former $3 billion integrated natural gas company that is now part of Dominion Resources.
Jim lives in Brentwood, Tennessee and enjoys rooting for all of the Nashville sports teams. He is the father of four adult children and Pops to his grandchildren.