A2 | Business Storytelling

Are you ever in a position where you need to express who you are, what you do, and/or influence people?  A well-crafted story can help you do so in a memorable way.  Storytelling, engagement, and creating a culture of quality go hand in hand, and this workshop will focus on the benefits of using story to create a compelling organizational narrative and inspire others to follow your lead.  You will learn important storytelling tools and use a template to help you think through the development of your organizational or personal story.  Finally, you will have the opportunity to practice sharing your story and get valuable feedback from your fellow workshop attendees. 

As a participant, you will: 

  • Understand the power to engage people through storytelling 
  • Apply the four keys to engagement to your own audiences 
  • Identify the elements of an effective story 
  • Develop a compelling story  
  • describing who you are as an organization, or  
  • that inspires action 



Date & Time:

Mar 01, 1:00 pm - 4:30 pm

Room Assignment:

Meridian A


Martha Kelley

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