B3 | Using Customer Focus Groups to Look Beyond the Survey Data

In this session, participants will learn how to utilize Customer Focus Groups to do a deep dive into Customer Satisfaction data that their organization may already have. Topics will include turning survey data into Key Action Plans, utilizing Focus Groups to enhance customer engagement, and maximizing customer input into strategic customer issues. This session will include case studies to highlight theĀ  “do’s and don’ts” of forming and conducting focus groups.


Date & Time:

Feb 29, 10:45 am - 11:45 am

Room Assignment:

Meridian C+D


Jim Keiffer

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